Uber’s Marketing ambition is to be everywhere even in TZ

The taxi-hailing mobile app is now available in 15 cities in six sub-Saharan African countries, including Nigeria, Kenya, Tanzania, Uganda and Ghana. But Uber’s takeover of the African market has not always been a smooth ride, as the firm has faced regulation and labour disputes, technical challenges, passenger security issues and protests – sometimes violent – in the countries of operation.
The company has also faced accusation that the drivers that work for the company are underpaid and their jobs are too insecure. But, despite the difficult operating environment, Alon Lits, general manager of sub-Saharan Africa at Uber, believes that the company and its army of drivers still has a bright future in Afric

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